Platform-building & Marketing
- Starts Apr 15Starts Apr 15
- 75 US dollars$75
- Page Street Co-Working Space
While we write first and foremost for the love of writing, most of us also want our work to find its way to readers—and that doesn’t happen on its own. In this Marketing and Platform course, author and marketer Matthew Félix discusses some of the many options available to authors for building their platforms and developing strategies for marketing themselves and their books, including the specific components that comprise his own strategies and those he uses with clients. From key considerations to think about up front, to the importance of finding your niche and building a platform, to the pros and cons of social media, to the ins and outs of Amazon, and more, Matthew discusses essential principals, common questions, and frequently underutilized techniques for getting your work out into the world. Instructor bio: The author of four books, Matthew Félix helps other writers with every aspect of the publishing lifecycle, including editing, design, and publication. Matthew also helps his clients with every aspect of marketing, from building their author platforms to developing marketing strategies to making the most of Amazon—and more. The BookLife Prize called Matthew's debut novel, A Voice Beyond Reason, “(a) highly crafted gem;” his travel collection, With Open Arms, has topped Amazon's Morocco category four times; and his latest book, Porcelain Travels, won Gold for Humor in the Readers’ Favorite Awards.
Because class size is limited, refunds are not given unless we can fill your spot.